Thank you to the lovely ladies at Intimate Apparel Business magazine for writing about the Frou Frou Fashionista blog!! The following is the segment about Faire Frou Frou, with commentary from blogger extraordinaire Danae Shell from Knickersblog, and the lovely Krista Purnell from The Lingerie Post:

Blogs aren't just for lingerie aficionados, however, in-house blogs can have meaningful
business-building benefits, such as helping companies to get more intimate with their
clientele. Lingerie shop Faire Frou Frou in the Los Angeles suburb of Studio City, Calif
creates an upscale but feminine mood with its blog. The web log highlights new arrivals,
touts upcoming sales, and dishes on other feminine favorites such as magazines and in-
store celeb sightings. (Shell notes that the celebrity info is one of the things she enjoys
most about Frou Frou's blog). All of these elements exude a friendly vibe that sets
the shopping tone and pulls customers into the store. "For designers and retailers, it is a
chance for free press and to market their product or store," adds Purnell. "It is a way
to link with the public that they may not have been exposed to.