Recently we've been featuring some of our favorite lingerie designers, as seen in the press. When doing a bit of research for British lingerie label Myla, we realized that their promo pictures were better than anything we had seen in the magazines. In fact, most of the press that Myla received used photos from their promo catalogue. That is most likely due to the fact that 'celebutante' heiress Lydia Hearst was used for their most recent catalogue campaign.